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Digital Marketing Projects
Project | 01
Boutique Therapy Website
https://squareup.com/store/boutique-therapy
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Since the beginning of 2019, I have had the opportunity to build and customize a website for Boutique Therapy. Since it is a small, locally owned boutique in a rural town, there has not been much focus on the digital side of marketing. I have been able to work on the website along with developing many email campaigns to engage with some of our unseen customers.
The website is built for ecommerce sales by keeping track of inventory through Square Retail and also has the capability of using promo codes for special online discounts.
Even though website design is not my chosen career field, I believe that this taught me many aspects concerning how to reach your customers digitally and ensuring that your information is getting into the digital world.
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Project | 02
Boutique Therapy Social Media
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Throughout my time at Boutique Therapy, I have focused on improving our social media presence on Facebook and Instagram. We have seen numbers increase and many sales occur through this focus. Specifically, I have given both the social media sites a specific style that both fits the the store, but is also recognizable to customers.
The branding aspect of this specific project has been my main, and most interesting, focus. By unifying your brand with a specific look throughout social media sites and your website, you are able to easily identify yourself to customers.
This project has definitely been fun and made me recognize that I still have so much to learn.
To see more or discuss possible work let's talk >>
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