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RESUME

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Know Me

Hello, my name is Madison Travis. I am a junior at The University of Alabama in Huntsville pursuing a degree in Marketing with a concentration in Digital Marketing. The past few years, I have worked in locally owned retail stores as a manager and sales associate. However, I have recently been given the opportunity to become a social media marketing intern at the UAH Invention to Innovation Center, where I have delved into my major and learned an abundance of skills. I am extremely interested in the digital side of marketing because that is where the future of business is heading. This interest has overflowed into a few of my job positions as I have built a customer base on social media platforms, began a customer emailing list, and even created a website for ecommerce sales. Currently, I am working on building up organic engagement, brand promotion, and positioning. I am hoping to one day have a career in the marketing field, such as an advertising account manager or even helping a company with their own digital marketing. 

Skills

Social Media: Instagram, Twitter, Facebook

Canva

SquarePay

QuickBooks

Microsoft Office

Work​
Experience​
UAH I2C: Social Media Coordinator
September 2019 - Present

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  • Create graphics for events

  • Run social media accounts (instagram, twitter, Facebook Page)

  • Take photos and videos at events

  • Create promo videos for events

  • Interpret social campaigns

  • Track engagement 

  • Assist some businesses within I2C with their social media

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Boutique Therapy: Sales Associate/Manager

October 2017 - August 2019 ​

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  • Generate sales via SquarePay

  • Unload, price, and steam clothing orders

  • Create inventory system in Square Retail with categories concerning the merchandise we have in store, pictures for each item, size options, and pricing. Some categories will be programmed to have a specific discount when item is rung up at checkout to ensure the correct discount is given.

  • Organize customer directory according to email and phone number given so that correct person can be added to their purchase.

  • Post updates and sales on social media (Instagram and Facebook) – as many as 117 Instagram profile visits in 7 days

  • Began customer emailing list with shop news, sneak peeks, or discount offers – 71 new customers signed up, positive feedback via email, and approximately $375 in attributable sales over 30 days

  • Built website for ecommerce sales – offer special promo codes, keep track of stock, fulfill orders for shipment or store pick up

 

 

Valley Sole: Sales Associate/Manager

July 2018 - August 2019 ​

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  • Generate sales via QuickBooks

  • Update inventory system when shoe orders arrived – check packing list to make sure all items were received, see if we have had the item before, scan the UPC and create or update inventory for the items

  • Organize stock room by brand, brand by style, and styles by size

  • Evaluate stock to see what needs to be ordered – color, sizes, style

  • Assist customers in sizing while evaluating their foot issues to find the best shoe for them personally – sit down with the customer to create a very personal shopping experience

  • Answer phone calls for customer service or for B2B situations

  • Document and track special orders for when a customer orders a shoe we do not have in stock

  • Prepare orders for shipment either to a customer or back to wholesale retailer

 

 

Generations Footwear: Sales Associate

July 2016 - December 2017​

 

  • Operated traditional cash register and credit card machine – ensure cash register totals and card machine totals balance at closing

  • Unloaded, priced, and organized shoe orders

  • Assist customers with shoe options and sizing – I would answer any questions they may have or find a shoe in the store for them. If they needed something specific I would find it, suggest options, or guide them in the right direction of the store

  • Document special orders or specific sizes needed for a customer – when a customer orders a shoe we do not have in stock

  • Answer phone calls regarding customer service, orders, and shoe shows

Languages

Spanish 

Experience: 4 1/2 years

Education
University of Alabama in Huntsville​
Huntsville, AL
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Future BSBA in Marketing
Concentration - Digital Marketing
Minor - Spanish
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Expected Graduation Date: May 2022

GPA: 4.000/4.000

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